Today’s Top #TIP: When Managing #SocialMedia …

I was over at PR Daily as I always am  reading up on Social Media Management, and I found this jewel:

1. Set your business objectives.

It’s well and good to plan employee work shifts and gin up the Google+ site. But first things first, says Christopher Barger, senior vice president of global programs at Voce Connect.

Set and prioritize your objectives, whether they entail revenue generation, message penetration, impact on brand perception, or something else, he says.

“Social in a vacuum or for its own sake is a fun exercise,” he says, “but in the end it doesn’t necessarily lend itself to meeting business goals unless the program’s been built to do so from the beginning.”

I LOVE LOVE LOVE this tip!  I see so many brands on Twitter or Facebook that seem to be there just to socialize.  We have to ask ourselves, “At the end of the day, WHY is my brand on Facebook?” … or Twitter, or LinkedIn, or even MySpace yeah right!  You may not have the same goal for your social media presence as Krispy Kreme.  Krispy Kreme may not have the same goal as Hewlett Packard.  That’s fine.  That’s expected.  Still, without knowledge fo the purpose of “socializing” online, you’re wasting time (and potentially money if you’re paying someone to do this for you).

Got it?!  Good.

You stay cool?  I’ll stay khoLi. <3.

For more tips on how to manage a stellar SOCIAL MEDIA TEAM, CLICK HERE!

Tags: business, pr daily, social media, social media management